New York–based creative strategist and brand storyteller with 10+ years of experience across fashion, beauty, home, and media. Adept at shaping brand voice, building editorial ecosystems, and translating product positioning into resonant narratives that connect and convert. Work spans cross-platform storytelling, lifecycle journeys, founder-led messaging, and go-to-market moments—brought to life with a sharp eye for cultural nuance, visual harmony, and lasting resonance.